The Nona Manis logotype is represented Indonesia Kebaya heritage and value. The logo type is simple, fully heritage.
The fundamental research for this logo is based on luxury fashion brand. How they present their logo.
The logotype is created from font Riot Squad, and there are some changes for the Riot Squad font to protect the originality of the logo. The reason behind the font choice, its back to the time when Kebaya was represented as Indonesian traditional dress, in early 1920. At that time, it is the Art Deco and Jazz Age. Font such as Futura, Broadway, Parisian, Premier, White tie, could express the feel of the age. Nonetheless, the symbol plays the bigger role to represent the brand and being a strong visual. The logo, for a glance looks like flower, although the idea from gold ornament for suweng ‘Indonesia women earring’. In Indonesia, women used to ear earring since they are born.
The color of the logo is combination between rose color and deep brown. Back to the kebaya color, its dominance with white, brown, blue and green. Rose color is represent the feminity and embroidery of kebaya which usually use with and brown, represent the elegance and as the most kebaya color.
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